Oracle Insights: Tales of the Oak Table

добавлено: 31 дек 12, 15:13
переходов: 813

Announcing a new book from Apress and the OakTable Network: Oracle Insights: Tales of the Oak Table presents eleven world-renowned industry specialists proffering their own highly experienced views, input, and insights on Oracle&emdash;where it's been, where it's going, how (and how not) to use it successfully, the software and techniques that they've introduced to help people achieve their goals, and some frightening tales of what can happen when fundamental design principles are ignored. The collaborating authors have solved many of the worst Oracle performance problems in the world, and they've each saved at least one doomed flagship project. Over many years they've been sharing their unique knowledge with each other at conferences, around the OakTable, and in coffee shops, restaurants, and bars on five continents. Now they want to share their key insights with you. A major focus of this book concerns the ways in which you can avoid common and debilitating......

Cashing In With Content : How Innovative Marketers Use Digital Information to Turn Browsers into Buyers

добавлено: 31 дек 12, 15:13
переходов: 701

Book Description In failing to provide visitors with great information content, most of today's Web sites are missing a golden opportunity to create loyal customers-and leaving a fortune in new and repeat business on the table. According to Web marketing expert David Meerman Scott, too many marketers focus on style over substance. While a site may win awards for graphic design, Scott demonstrates that the key to Web marketing success is compelling content, delivered in new and surprising ways. In Cashing in with Content, he interviews 20 of today's most innovative Web marketers, sharing their secrets for using content to turn browsers into buyers, to encourage repeat business, and to unleash the amazing power of viral marketing. The book features a diverse range of content-savvy organizations from the worlds of e-commerce, business to- business, and government/not-for-profit, including the Wall Street Journal Online, CARE USA, Kenyon College, Alcoa, Tourism Toronto, Weyerhaeuser,......

Expert Oracle (+ CD-ROM)

добавлено: 31 дек 12, 15:13
переходов: 683

"Dear Reader, I have a simple philosophy when it comes to the Oracle database: you can treat it as a black box and just stick data into it, or you can understand how it works and exploit it fully. If you choose the former, you will, at best, waste money and miss the potential of your IT environment. At worst, you will create non-scalable and incorrectly implemented applications-ones that damage your data integrity and, in short, give incorrect information. If you choose to understand exactly how the Oracle database platform should be used, then you will find that there are few information management problems that you cannot solve quickly and elegantly. I wrote this book for people who choose the latter route. I've selected what I consider to be the most important Oracle features and techniques, and I teach them in a proof-by-example manner, explaining not only what the feature is, but also how it works, how to implement software using it, and the common pitfalls associated......

Developing eBay Business Tools For Dummies (For Dummies (Business & Personal Finance))

добавлено: 31 дек 12, 15:13
переходов: 652

Features ready-to-use applications-all available on the CD-ROM-that eBay sellers can plug right into their pages; more advanced users can tweak the applications to suit specific needs Shows you how to streamline an eBay business by leveraging programming technologies and the eBay API (application program interface) Explains how to connect eBay pages to the APIs of related companies (PayPal, Fed Ex, UPS, and the USPS) as well as to Microsoft Office applicationssuch as Outlook and Excel Provides expert tips and tricks for implementing eBay technologies such as image handling, shipping calculators, enhanced About Me pages, and back-office tools...

Zero to Six Figures

добавлено: 31 дек 12, 15:13
переходов: 611

Book DescriptionIntroducing Zero To Six Figures: Your complete guide to starting a successful home-based business using your computer. Jennifer Bonoff, co-founder of The Home Business People, Inc., took her home-based Internet business fromzero to six figures in less than one year. Her book will show you step-by-step how you too can start a business from home and achieve success. This practical guide is filled with her real-life examples and walks with you step-by-step down the path to success. If you want to make money from home doing something you love, this book is your answer. If you need guidance to sort through the Internet hype and mountains of information, this book is your answer. Learn how to: * Earn six figures on a shoestring budget * Find a product or service that you can sell on the Internet * Get a website that SELLS and doesn?t break your bank * Automate your home-based business so that it will run......

How to Buy Everything for Your Wedding on eBay . . . and Save a Fortune!

добавлено: 31 дек 12, 15:13
переходов: 690

From the bestselling authority on eBay--an online shopping guide that saves brides and grooms thousands of dollars According to, the average wedding costs more than $10,000. But through the bargain-hunting power of eBay, it's possible to cut this budget down and plan an entire wedding for a savings of 80 percent! Everything can be purchased online, including dresses, invitations, flowers--even gifts for the wedding party. This complete guide helps couples navigate this hot eBay category with tips on: What to do if the received products aren't what was expected or if they don't fit When to start bidding to keep plans on track How to resell items after the wedding Using eBay toplan a fabulous and affordable honeymoon Also includes advice from 60 eBay wedding PowerSellers....

Digital Marketing Strategy: Text and Cases

добавлено: 31 дек 12, 15:13
переходов: 807

Book Description Digital Marketing Strategy emphasizes how digital technologies make marketing more effective because they allow for individual attention, better campaign management, and better product, marketing design, and execution. Thebook does not ignore the fundamental theories of marketing, but emphasizes their usefulness in developing a response to the threats and opportunities created by the Internet. It is organized around an easy-to-understand flow diagram for formulating marketing strategies: understand customer needs, formulate a strategy, implement the strategy, and build trust with customers. Digital technology discussed includes customer relationship management software, sales force automation, wireless technology, marketing automation software, and decision support systems. Case studies throughout the book illustrate real-life digital technology scenarios; they include:, Dell, Insite, Terra Lycos, MarketSoft, OSRAM Sylvania,......

Strategies for Generating E-Business Returns on Investment

добавлено: 31 дек 12, 15:13
переходов: 733

Book DescriptionCompanies invest in e-business and its supporting technology for their e-business initiatives. E-business applications such as supply chain management and customer relationship management improve transaction efficiency and scope economiesas well as promoting new product and service offerings and close customer relationships. However, it is difficult for companies to capture these benefits as economic value or profits. Many companies launching e-businesses have not been successful at creating economic value. To justify continued expenditures, it may be necessary for IT managers to move beyond simply demonstrating the benefits of technology and objectively demonstrate the increase in economic value these technologies can produce. To createvalue from e-business, companies may have to develop appropriate strategies or unique value propositions to complement their e-business investments. This book presents a group of studies that yield significant new insights into the......

Digital Economy: Impacts, Influences and Challenges

добавлено: 31 дек 12, 15:13
переходов: 683

Book Description Digital Economy: Impacts, Influences and Challenges provides information about the socioeconomic aspects of the Digital Economy. This set of 18 essays covers the effects of Digital Economy on business transactions, technology and culture, as well as on education. It also covers various aspects of global production, trade, and investment and the effects of Internet. The chapters review best practices from concept to development, through implementation and evaluation. This book is one of the few books that looks at the digital economy from a socio economic angle, offering perspectives from scholars and practitioners of digital economics around the world....

IBM in Endicott (Images of America)

добавлено: 31 дек 12, 15:13
переходов: 720

Book DescriptionIBM is heir to all the ideas for innovative ciphering machines of the past. From granite blocks used to tell time, to beads used for accounting purposes, to punch cards, to computer chips as small as a raindrop, all are the historical roots of this corporate legend. IBM began with a small group of visionaries whose first factory was in a dismal garret in Binghamton, New York. By the time the Bundy Manufacturing Company relocated to Endicott, New York, it was part of the greatest industrial revolution in the world: the birth of computing technology. IBM in Endicott illustrates the development of a corporation and the people and ideas that made IBM a household word....